About us

About Us

RURU'S journey into the world of perfumes .It started with a deep-rooted curiosity — an obsession with understanding how fragrance can shape memories, moods, and identities. This passion led us across continents, through cultures, and into the hearts of people who breathe life into perfumes.

For over six to eight years, we immersed ourselves in the sacred scent market of India.

But our story did not stop here.

Eager to explore how the rest of the world expresses itself through scent, we expanded our path to Ivory Coast (Abidjan) and Cameroon (Douala), two vibrant hearts of Africa’s perfume culture. For over four years, we collaborated with established cosmetic and perfumery companies, diving deep into an international market. From luxury showrooms to local stores, we interacted with customers from across the globe — especially from Africa, France, and Lebanon — learning firsthand how cultural background influences olfactory preferences.

It was here that we realized something profound: no matter where people come from, the desire to wear a fragrance that feels like them is universal. While French perfumes carry elegance and sophistication, Indian noses seek depth, warmth, and familiarity. This realization gave birth to a powerful idea — to build a bridge between French perfumery and Indian soul.

And thus, our brand was born : RURU , a tribute to the Indo-French connection.

Every fragrance we offer is a result of this confluence — crafted with French precision and designed to resonate with Indian sensibilities. Whether it’s the fresh burst of citrus on a summer morning or the velvety trail of oud on a festive night, our perfumes are engineered not just to impress, but to express.

We don't believe in mass-produced scents that fade into the crowd. We believe in creating identity through fragrance — perfumes that reflect who you are, where you come from, and what you wish to become.

Backed by years of on-ground experience, cultural immersion, and a deep understanding of ingredients and technique, we strive to deliver scents that are both authentic and unforgettable. With each bottle, you’re not just buying a perfume — you’re embracing a legacy, a cross-cultural dialogue, and a story bottled with intent.

Welcome to a world where French artistry meets Indian heritage, and where every spray tells a tale — yours.